We pulled off our first TechWiseTV LIVE AUDIENCE format for the HyperFlex launch complete with a live band, and 4 simultaneous media streams on YouTube, Facebook, Cisco.com homepage plus our own registered site. We hit a number of records with this both for ourselves and for Cisco.
We set out to drive a fun experience for our audience and to tell a simple story around the success of HyperFlex. We had the opportunity to do this with customers sharing their stories, CTO of Citrix, our engineering teams, live demos and an energetic audience of at least 200 people.
Watch the show now: http://bit.ly/techwisetvLIVE
As with all TechWiseTV shows, our objective was to both entertain and educate with a tone that implied we were talking amongst our peers. This show needed to resonate with a broader audience however and be compelling to the c-suite as well.
To make it interactive, we built much of the show around actual customer stories that we could then use as a base for showcasing a ‘how’d they do that’ point in our lab set. We would go out to the audience, engage, and then send a key point back up to the demo team.
Our third trip out was to engage with Christian Reilly, CTO of Citrix. As planned, he started answering his question from his seat but asked if he could just jump up on stage and use our whiteboard to explain further. This allowed more surprises for the audience who never had to feel like they were settling in for a long corporate droning.
We teased some third-party testing numbers up top and finally revealed at the end showing proven architectural value for how our definition of simplicity affects anyone’s bottom line. The bulk of the show was built around some carefully crafted live whiteboard and animation. Our goal was to show simplicity through automation on a cluster install, the logical beauty of the Unified Computing System as well as the short and long term benefits of a purpose built, log-based file system.
Liz Centoni covered how the need for simplicity has lead Hyperconvergence to become such a hot market opportunity. Kastoubh Das (KD) revealed the four foundational pillars for Cisco HyperFlex and introduced the all new flash arrays, 40GB networking integration and the new HTML5 interface.
Big Thank you to...
First, Eugene Kim for his leadership of this launch. Robb Boyd for being the driving force behind the show. Our new and talented TechWiseTV co-host, Lauren Malhoit who made an outstanding debut and Chris Nichols, the storage specialized, white-boarding powerhouse. Liz Centoni put in the right messaging foundation at the top of the show and Kaustubh Das (KD) came in with several technical beats that tied it all together. Big thanks to the faith and perseverance of Justyna Przygoda and Francoise Rees for working through the creative, the timing and logistics with customers. Vicky Arafa and Dan Pavlik from CiscoTV operating like a well-trained orchestra through all the cues and steps needed to pull it off. Chris Winger’s streaming expertise on the social media outlets. Sara Miller and Tawni Unite for their expertise in getting us on the new Eloquoa registration system, promo integration and of course the live Q&A. Gary Serda and Lisa Vera for coordination with customers and partners to fill the room and tell their stories. And to the social media team for driving engagements and amplification with our audience.